in Georgia’s growing tech ecosystem, a new platform is quietly rewriting how local companies manage clients, data, and sales.
It’s called Unitty.io — a CRM system created in Tbilisi and designed to serve businesses across more than twenty industries, from real estate and education to e-commerce and professional services.
At first glance, Unitty might sound like yet another addition to the crowded CRM market. But its story — and structure — suggest something different.
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From Excel Chaos to Unified Intelligence
The idea began with a familiar problem.
A small business, often run by one overworked founder, juggling Excel sheets, colored task lists, and scattered leads across multiple files. “We saw people managing growth through spreadsheets,” the team says. “That shouldn’t be the reality of modern business.”
Unitty.io brings that fragmented workflow into a single space — a platform where communication, task management, automation, and analytics work together seamlessly.
The system was developed in partnership with Zoho and has already attracted more than 300 clients in Georgia and abroad.
Recently, the company received investment from Gegidze, a business and technology consulting agency, allowing it to expand both its features and reach. The new version of Unitty merges previously separate tools — lead generation, task tracking, sales automation, and analytics — into one ecosystem aimed at helping companies scale more intelligently.
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A System That Learns, Not Just Records
Unlike traditional CRMs that simply log data, Unitty.io is designed to learn from it.
Every lead, communication, or deal feeds into a structure that reveals patterns — where processes stall, which clients convert best, and how teams actually perform in real time.
All data is encrypted and cloud-based, while reports are automatically generated by channel, reason, and stage, helping teams make decisions based on evidence, not assumption.
Automation and AI play a central role: emails, reminders, invoices, and follow-ups can be triggered automatically, cutting down on manual work and reducing human error.
According to the company’s internal metrics, Unitty’s users report an average 40% increase in sales efficiency, 25% lower operational costs, and about 15 hours saved weekly on repetitive tasks.
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Built for Georgia, Ready for Anywhere
Perhaps what makes Unitty stand out most is its focus on localization.
The entire system is available in Georgian, supported by a domestic tech and consulting team. This may sound minor, but for local businesses — where one person often plays the role of several departments — native-language support can be the difference between using a tool and actually benefiting from it.
Each Unitty client also receives monthly consulting sessions from Gegidze’s team, helping them refine sales processes, analyze results, and adapt the system to their specific business model.
That layer of human insight is what the founders describe as “technology that grows with you.”
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Part of a Larger Vision
For Gegidze, the project is part of a broader ambition: to build a digital ecosystem for Georgian businesses where sales, finance, HR, and operations are not isolated silos but connected parts of the same workflow.
Unitty.io becomes the entry point to that vision — a bridge between business and technology.
Its mission is not to replace people but to give them back the time and clarity to focus on what matters: thinking, creating, and growing.
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The Bigger Picture
The rise of products like Unitty.io signals a maturing tech environment in Georgia — one that’s no longer just outsourcing software development but creating original, exportable platforms with global potential.
For many local entrepreneurs, that’s an encouraging sign: the tools once imported from Silicon Valley are now being designed, coded, and improved in Tbilisi.
As Unitty’s team puts it, “We don’t just automate work — we give time back to people.”
And in the age of constant acceleration, that may be the most valuable product of all.
